An updated website is the foundation for a healthy digital presence for your medical practice
If you aren’t sure what it means to have a responsive website, or if you don’t know if your website is updated, you could be in some trouble. Keeping up with changes in digital technology is becoming just as important as keeping up to date with your medical knowledge.
Did you know if your website isn’t up to date, chances are your patients and potential patients might have a hard time finding you in a Google search?
About four years ago, Google rolled out an algorithm that made sure websites that weren’t mobile friendly, would be left out of most search results. Why did Google take such a stand on mobile friendly responsiveness? For starters, Google is a business, too. The customer experience is of the utmost importance to the philosophy of Google. It’s no secret, the use of mobile devices continues to surge. Google wanted to ensure that their users could view the information they were seeking without struggling to view content. And now, well-built, responsive websites are even being given additional ranking “boosts” within search results.
What is a responsive website exactly?
In the simplest of terms, a responsive website adjusts to the screen on which it is displayed. First of all, code is set up in the design of the site to make sure the content is readable whether the user is on a mobile phone, tablet, laptop or a wide screen desktop monitor. It also allows for certain information to be included or excluded depending on the device. For example, filling out a long form on a mobile phone isn’t practical, but a short 3- or 4-line form works great. In addition, it does not require the user to ‘pinch and grab’ in order to read the text or view the images. All of the website information is designed to fall within the parameters of the screen it is displayed on.
Why Is it Important?
1. Google made it important. We have a joke in our office that we must “bow to the Google Gods” for good marketing results. Let’s face it, Google is pretty much running the way our digital world is unfolding. So if Google wants it that way, we are going to do it!
2. Google’s conclusions in regard to the way users want to view content is spot on. We are an “on the go” society, rarely sitting at a desktop to look for what we need. If you aren’t giving the people what they want, someone else already is. The data supports it year after year. In fact, a study from 2018 states 57% of all searches are coming from a mobile phone or tablet.
3. Digital marketing, even social media marketing, often requires a responsive site to link to in order to execute successfully.
4. Google made it important. Yep, that’s a repeat of #1, and we take it quite seriously.
Is it Time for an Update?
We have made pretty clear the digital ramifications of not having a responsive website. In conclusion, beyond making sure your website is being served up in search results, your website is a reflection of you and your practice. Furthermore, an outdated, hard to navigate website might imply that you and your practice are also outdated. This could lead to potential patients to conclude you aren’t using the most recent medical technology. If after reading this, you realize you might need a website update, we might just know someone who can help.
Looking for someone to help you update your website? Contact us at PracticeDock for a free consultation to determine the best strategy for you.