SEO, or search engine optimization, is critical to a healthcare website’s success. If you own a medical practice, and if your website is not well optimized for search engines, you will have a very hard time drawing in any traffic. However, you stand to gain a lot more from implementing SEO than just increased traffic. In this article, we’re going to explore some of these benefits and discuss the impact SEO can have on your medical practice.
1. Consumers will research products and services online before visiting a location
If you own a medical practice, you might not see any point in promoting your website on search engines. But, according to research from GE Capital Retail Bank, 81% of shoppers will research and compare products or services on the internet before making a purchase decision. Another study shows that this ratio goes up to 94% when we’re talking about B2B buyers. All of this means that if you run a healthcare practice, you stand to gain a competitive edge and increase your revenue through SEO.
2. Being ranked at the top of the results means an exponential increase in website visitors
A common misconception about SEO is that if you show up in the search results, traffic will find its way towards your website one way or another. However, this is not exactly true. Research from Moz has shown that 71.33% of clicks are on the first page of the search results. Without optimizing your website to the point where it ranks on the first page, you are missing out on a lot of potential visitors.
3. SEO is an autonomous strategy with long-term benefits
Other inbound marketing techniques such as social media and email marketing can be very effective, but they require ongoing effort and commitment. SEO, on the other hand, is mostly upfront cost and effort, with some content maintenance every month. This means that you can optimize a page and pretty much let it climb the ranks and “rake in” the visitors. However, it should be noted that for more competitive medical-related keywords, your campaign will require an on-going blog or content creation effort.
4. Higher rankings increase the credibility of your medical practice
Showing up on the first page of the search results can be a signal of credibility to your potential patients or customers. However, showing up on the second or third page may send the wrong message—either your practice is new, or you lack the budget to reach a higher ranking. This can have a direct effect on your revenue. If your industry requires a certain degree of trust and credibility in order to convert leads—which is the case in the health, medical and wellness space—then SEO should be an investment at the top of your list.
5. SEO is more effective than outbound marketing methods
When asked about the effectiveness of SEO, 66% of marketers reported that it is “Very effective or effective” with only 7% stating that it is “Not very effective or not effective at all”. Those are some very telling numbers. On top of that, inbound marketing is often the primary source of leads for an online business, with SEO in particular being the top choice. In fact, according to the Search Engine Journal, SEO leads close at a rate of 14.6% compared to the closing rate of 1.7% of outbound leads.
6. Most internet users reach a website through an organic search
In a study by Conductor, it was found that out of 310 million visits to 30 websites, 64% of that traffic came through a search engine. This study was conducted in 2014, and it should be noted that the ratio may have changed since then, but the fact remains—organic search is a major player in traffic generation.
If you would like to implement a custom SEO plan for your healthcare practice, developed by the best medical website builders in the industry, visit our website today to request a free quote!