A key business skill is promoting your services in an effective way. It lets clients know what you do and should attract them to your business — and punch above the competition. As a medical business you’ll also need to be clinically credible when promoting your services. Here’s how you can promote your medical business effectively and attract clients to your door.
Get a Website
The future of many medical specialties lies in technology, so if you don’t have a website, you’ll need one. Make sure it is clear and easy to navigate. It will also need to be adaptable for people with low vision. You’ll need a contact page and key information about your business and the services you offer. Make sure you use search engine optimized keywords within the text so that your website is found quickly during searches. Not sure how to develop your website? Check out the best company to build a website by looking at others online.
Use Compelling Content
Use your website to explain your services and some of the procedures, and to give health advice and recovery tips. This type of content will attract attention from search engines and people looking for a service. Update the content by adding material frequently so it attracts attention. A blog is a great tool for helping keep content fresh on your site, which Google loves.
Focus on Your Client Group
Analyze your service to determine your client group and focus on targeting them with promotions. Is this a business focused on older people or women only? Once you are clear about your audience, you can focus on this client group, making your business promotions relevant in a targeted way.
Collect a Mailing List
One of the biggest assets you can develop is a strong mailing list. You’ll need permission from the client and need to store the details securely, but if you have a distribution list, you can promote your business. Use your website to display a competition or a whitepaper, collecting details at the same time. Don’t share the list with other companies so your clients avoid being sent junk mail. Think about an electronic newsletter which can go out weekly or monthly to connect with your clients. The same content you post on your blog can be used in your newsletter.
Use Social Media
Social media is a powerful way of promoting businesses and attracting clients. It is interactive and can be shared. You can build a client list by promoting your business on sites like Instagram, Twitter and Facebook. Make sure your posts encourage action and can be shared with others to spread the news. Social media is great for advertising promotions, holding competitions and sharing information to a wide audience.
One of the most important things you can do to promote your medical business is to get feedback on the quality of the service. You can ask people directly by having a feedback section on your website so clients can leave their comments. Make sure you act on any suggestions to improve the business and acknowledge feedback in a proactive way, including negative comments. By responding in a positive way, you’ll encourage people to leave open and honest comments, which will help your business develop. Don’t forget those clients who may want to speak to you on a one-to-one basis or in a focus group about your business, so make sure your website gives contact details.
Growing a medical business takes time, but with a few well-planned actions to promote it, you’ll soon have clients seeking your services.
Contact us to help you build your medical website, promote you on the search engines, build your social media program, maintain your blog and send your email campaigns.
Download The Ultimate Guide to Choosing a Web Developer, an easy to read and informative guide to help you choose the best web developer for your business. You’ll learn everything you need to know to ensure your next website appears in the top search engines, is optimized for SEO and is mobile friendly. Includes a series of easy to follow checklists, making it easier to select the right web developer.