dermatology website girl washing face

As a professional dermatologist in your field, you already know that the skin is the largest and most visible organ of the body. When it comes to your online presence and marketing initiatives your dermatology website should be considered in the same way, layers, and visibility. PracticeDock’s team of highly skilled digital marketing experts have one goal: converting visitors into patients with stand-out interactive tools, design, and staying up-to-date with evolving technology. 

 

As dermatologists, it’s more important than ever to offer a patient-centered, personalized approach to your website. While you might be laser-focused on getting your messaging, branding, tone, and personalization features in order, there is one vitally important consideration when building your website, your online store. Your dermatology patients and your staff will appreciate the ease of use and functional interface. 

 

Options that Matter

When a prospective patient lands on your website, they should be able to chart the waters effortlessly. An excellent compliment to a new state of the art website is offering an online store. With the ability to have patients shop and pay online through your website, you can utilize features such as offering  skin care products, services, gift cards, bill statements and more. 

 

Technology solutions seamlessly integrate platforms such as  Shopify, Volusion, Woocommerce and others, built directly into your website.

 

Attract New Patients 

Offering your patients secure state-of-the-art website is a key element to patient interaction and personalization that will keep your current patients loyal while attracting new visitors. 

  • Improve customer service and convenience
  • Protect sensitive healthcare information
  • Process sales faster
  • Monitor your sales and refunds
  • Manage your inventory
  • Track revenues

 

Sell Products Direct from your Dermatology Website

Further your reach, visibility, and online presence by offering your patients the products they count on and love from your clinic. 

  • Acne Creams
  • Anti-aging products
  • Cosmetic products
  • General skincare products
  • Renewing scrubs
  • Sunscreens
  • Eczema relief products and more!

 

First impressions are important and your online reputation determines how others perceive your practice. Studies have shown that the average time consumers spend on a website is 10-20 seconds but will remain on the site longer if the website provides clear value to clients. 

As busy practitioners, we know your time is valuable and patient care comes first. Delivering your dermatology patients an up-to-date, responsive website paired with an online store  will create a stronger, longer, and more profitable patient/practitioner relationship. Start making those 10-20 seconds work for you! 

Looking for someone to help you update your website? Contact us at PracticeDock for a free consultation to determine the best strategy for you.

Download The Ultimate Guide to Choosing a Web Developer, an easy to read and informative guide to help you choose the best web developer for your business. You’ll learn everything you need to know to ensure your next website appears in the top search engines, is optimized for SEO and is mobile friendly. Includes a series of easy to follow checklists, making it easier to select the right web developer.