Connecting Patient Journey from Online to Your Medical Practice

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Successful practices understand that a robust online health and medical  presence is their new “front door.” Today, more is necessary for the success of an online medical practice than just a content-rich website, a value-added blog, and…
dermatology website girl washing face

Elements needed for your Dermatology Website

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As a professional dermatologist in your field, you already know that the skin is the largest and most visible organ of the body. When it comes to your online presence and marketing initiatives your dermatology website should be considered in…

Why Medical Practices Should Be Using Social Media

There is no denying that social media has become a mainstream part of American life. Recent statistics indicate that 79-percent of the population in the United States uses social media, that’s a two-percent reach from last year and equates…
updated-medical-website

4 Reasons Why Updating Your Medical Website is Essential

As a marketing tool, a medical website is designed to attract patients, either immediately or at some point in the future, and it is one of the most important tools of its kind in the digital age. As such, keeping your healthcare website sharp…
SEO-medical-healthcare-website

The Many Important Benefits of SEO

SEO, or search engine optimization, is critical to a healthcare website’s success. If you own a medical practice, and if your website is not well optimized for search engines, you will have a very hard time drawing in any traffic. However,…
responsive website design various screen sizes; mobile, tablet and desktop

If You Don’t Know What a Responsive Website is, You Could Be in Trouble

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An updated website is the foundation for a healthy digital presence for your medical practice If you aren’t sure what it means to have a responsive website, or if you don’t know if your website is updated, you could be in some trouble.…
Cheerful doctor talking with her patient near window

Loving Your Patients

How Communicating with Your Patients Through Digital Channels Can Improve Patient Retention It’s February of a brand-new year and what can we say; with Valentine’s Day right around the corner, we have love on our minds! Mostly, we want…
promoting your medical business

How to Promote Your Medical Business Effectively

A key business skill is promoting your services in an effective way. It lets clients know what you do and should attract them to your business -- and punch above the competition. As a medical business you'll also need to be clinically credible…
online marketing

3 Keys to Effective Online Marketing

Nearly four out of every five Americans look for information online before they make a decision about a product or service. That up from one in five in 2000. Clearly, if you're not marketing your company online, you're missing out on a huge…