You know you need a new website, but the options are dizzying. Should you go with someone you already know, even if you don’t know very much about their work? Try someone new? It’s hard knowing who to trust, especially with so much website advice out there. So, we’ve put together this guide to help you understand what to ask before you hire a website designer. Ask yourself these questions before hiring anyone:
1. Do You Like Their Work?
You find a website builder you might like to hire, but you don’t like their company website. Stop right there. If you’re even thinking of hiring someone who has a bad website, consider the risks. Creating a website is more than just coding. You’re creating a user experience. When people like your website, they’re more likely to buy from you. Website developers may not have the marketing skillset to build an attractive site that generates leads.
2. Will They Build Your Website on a CMS?
This one’s a deal breaker. Building your website on a CMS (Content Management System) allows you to quickly and easily create and edit your content without knowing a line of code. That means being able to fully control your own website once it’s built. Managing your website yourself is the key to keeping ongoing content costs low.
3. What Kind of CMS?
Now that you know you need a CMS, you’ve got about 300 options to choose from – but only a few platforms that are widely adopted. The most popular CMS platforms include: WordPress, Drupal, Joomla, Magento, and Shopify. But one CMS takes the cake: WordPress. About 27% of all websites run on WordPress. By choosing a widely adopted CMS, you’ll never have to worry about your platform disappearing, and you’ll always have the latest technology and innovation.
4. Do They Have Marketing Expertise?
Nobody needs a website to just sit there, you need a website that generates new referrals and brings in business. Make sure anyone you’re interviewing knows how to design a website that generates leads. Do they understand SEO? Check out what kind of results they’ve gotten for past clients, and don’t be afraid to ask for referrals.
5. What Ongoing Support and Hosting Can You Count On?
Sure your cousin’s brother’s aunt is a part-time website builder, but will they still be there in a few years? Do they really have the support you need? Look at the track record of the company or individual you’re considering. A company tends to provide more stability. This is where there are advantages to having an organization behind you, rather than one guy in his basement.
6. How Well Do They Know Your Business?
Each industry has professional standards. When your website designer understands your industry, you’re one step closer to creating a lead generating machine that will bring in new business. Could someone who’s never created a website in your industry do a good job? Of course, but you may have to spend more time educating them. Someone who has industry experience knows what works and will be able to educate you about the market for your services.
After you ask yourself these questions, ask them! Getting to know the person or agency you’re considering will be the ultimate test. Make sure anyone you consider will take the time to get to know your business needs. Past work is your best indication of quality, and references from past clients will tell you if people like working them. If you have any more questions about building a new website, we’ll be happy to answer them. Please don’t hesitate to get in touch.