Posts tagged Social Media
Best Practices for Promoting Your Services on Twitter
Jul 14th
If you’re one of the hundreds of physicians, dentists or medical professionals with a Twitter account, you may already have found effective ways to reach out to your patients and prospective clients. Twitter is a popular micro-blogging tool that allows you to post short updates called “tweets” and attract “Followers” who are interested in keeping up with your latest posts.
Businesses across all industries are now able to market to their target market in a fresh new way, but it’s important that you understand how Twitter works, and what your patients are expecting, before you post. Here are just some best practices when promoting your services on Twitter:
1. Make sure your profile description is thorough and complete. Be sure to fill in all the fields available with your website URL, and a brief description of your practice or services. If your Twitter account is public, many people will be able to find you simply based on the words you use in your profile description.
2. Stay active to attract more followers. In order to attract followers that could become patients, you need to understand the dynamics of the Twitter relationship. People who follow your updates on Twitter will pay attention to you when you are posting timely, relevant and unique posts and links. Avoid “spamming” your followers with specials on services. Focus on providing important information, links about different treatments available, and a special offer here and there for balance.
3. Promote your Twitter account on your own marketing materials. Encourage current and future patients to follow you on Twitter by attaching your Twitter handle to your e-mail signature, posting a link on your website, and dropping your Twitter handle in any blog posts or online discussion groups you participate in. This will make it much easier for people to track you down on Twitter and follow you automatically.
Key Benefits of Blogging to Market Your Practice
Mar 29th
After you’ve set up an attractive website to promote your practice, procedures and services, attracting and retaining website visitors can help you maintain a steady stream of clients. One of the best ways to attract more leads to your practice is to set up a blog, and you don’t need to learn any complicated programs or install software to get started.
When marketing your practice online, consider the following benefits of blogging:
1. Improves search engine rankings. Updating your site regularly with blog content not only keeps current and prospective patients interested in your practice, but also helps you achieve higher search engine rankings for certain keywords. The major search engines are looking to index sites that have fresh content and are updated regularly. Adding new blog posts to your site helps you gain a significant advantage over your competitors for certain keywords and topics.
2. Direct traffic from blog searches. When prospective patients perform basic keyword searches in blog search engines – including Google Blog search – your blog and site can be at the top of search results. This makes it easier to attract more quality traffic to your site and may generate more leads. More >
5 Ways to Market to Today’s Proactive Patient
Mar 15th
You already know that more patients are turning to online resources to find information about treatments, procedures and clinics in their area. Is your practice reaching out to these patients effectively?
Today’s proactive patient is taking the time to look at doctor’s websites and this process typically starts with a basic search on the major search engines. You can reach out to these patients by taking control of your online presence and using several tools and techniques that will attract the most qualified patients. Here are just five simple ways to market to today’s proactive patient:
#1: Use social media tools. Leverage tools such as Twitter and Facebook so that you can communicate directly with your target market. Social media tools help you build your brand and can help you seem more approachable.
#2: Update your website regularly. Make sure your website and profile pages are up-to-date with information about your staff, clinic hours and any special promotions you may be running. Keeping your site updated is not only a service to your patients, but also helps you maintain your search engine ranking. More >
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