Posts tagged Online Marketing
Three Ways to Increase Your Practice’s Online Visibility
Sep 7th
Making sure your practice stands apart from other practices in your area goes beyond delivering great customer service and having an attractive website. When patients are searching for information about treatments and procedures that you offer, you need to make sure that your practice gets noticed and prompts a phone call or the completion of an online form. An eye-catching website is an important part of your online marketing strategy, but it?s not the only element to focus on.
Here are just three ways to increase your practice’s online visibility:
1. Promote special offers for new patients. Don’t be afraid to extend a discount or special offer to new patients. Many prospective patients are very price-conscientious, so a special deal on something they are interested in will help to pique their interest and increase the chances of booking a consultation. Promote these offers on your online profile pages and on your website.
2. List your practice on major directories. Generate more interest in your services, procedures and treatments by making sure you have a highly-visible placement on a major physician or surgeon directory. These directories attract highly-targeted traffic every day, and can help you get noticed by patients who are looking for exactly what you have to offer.
3. Stay active on Twitter and Facebook. Social networking tools are only effective when you engage with your community and followers regularly. If you want your social networking efforts to pay off, you have to stay active and provide insights, news and quality updates. If you decide to use Twitter and Facebook, make sure you have the resources to stay active for the long-term.
Best Practices for Promoting Your Services on Twitter
Jul 14th
If you’re one of the hundreds of physicians, dentists or medical professionals with a Twitter account, you may already have found effective ways to reach out to your patients and prospective clients. Twitter is a popular micro-blogging tool that allows you to post short updates called “tweets” and attract “Followers” who are interested in keeping up with your latest posts.
Businesses across all industries are now able to market to their target market in a fresh new way, but it’s important that you understand how Twitter works, and what your patients are expecting, before you post. Here are just some best practices when promoting your services on Twitter:
1. Make sure your profile description is thorough and complete. Be sure to fill in all the fields available with your website URL, and a brief description of your practice or services. If your Twitter account is public, many people will be able to find you simply based on the words you use in your profile description.
2. Stay active to attract more followers. In order to attract followers that could become patients, you need to understand the dynamics of the Twitter relationship. People who follow your updates on Twitter will pay attention to you when you are posting timely, relevant and unique posts and links. Avoid “spamming” your followers with specials on services. Focus on providing important information, links about different treatments available, and a special offer here and there for balance.
3. Promote your Twitter account on your own marketing materials. Encourage current and future patients to follow you on Twitter by attaching your Twitter handle to your e-mail signature, posting a link on your website, and dropping your Twitter handle in any blog posts or online discussion groups you participate in. This will make it much easier for people to track you down on Twitter and follow you automatically.
Five Minute Marketing Checklist for Promoting Your Practice Online
Jun 2nd
Have you set goals for marketing your practice online? Do you have a marketing strategy, or are you trying different advertising and marketing campaigns to attract more patients this season? Knowing how to market your practice online and achieving the results you want often requires putting together a plan that will connect you to the right patients.
Having a website, running banner ads or sending out direct marketing materials is no longer enough. Your prospective patients are using several online tools and search engines to track you down, so you need to take steps to ensure you?re front and center, wherever they go. Here’s a five-minute marketing checklist to help you get started:
Does your online marketing strategy enable you to:
1. Establish you as an authority in your specialty? Are you providing website visitor with fresh content, blogging about your industry or sending out press releases that position you as an authority? If not, consider ways that you can become more active online.
2. Provide you with a high return on investment? Are you investing your marketing dollars in the right areas? What type of return on investment (ROI) are you getting? Make sure you’re investing in tools and strategies that provide you with trackable results.
3. Build a database of current and prospective patients? From email newsletters to Twitter followers, an effective marketing strategy will put hundreds, even thousands of current and prospective patients at your fingertips. If you’re not actively building this list, you may be missing out on the chance to book dozens of appointments and consultations each month.
Consider all of the ways you are connecting with patients with your online marketing strategy.
If you can’t answer ‘yes’ to the three questions above, it may be time to revamp your practice marketing strategy and focus on efforts that will maximize your ROI and keep your appointment books full.
Ways to Help New Patients Schedule a Consultation
May 5th
Attracting high-quality traffic to your website and Profile page increase the chances of booking more consultations, but what does it take for a lead to turn into an actual patient?
More often than not, the prospective patient has found your website or page after doing a basic search on the major search engines. They may be looking for a very specific procedure, your practice in particular, or conducting a general search to compare different doctors in their area.
Whatever the case may be, there are certain things you can do to prompt the prospect to book a consultation. Here are some effective ways to help new patients schedule a consultation:
1. Keep your website content well-organized. Prospective patients should be able to learn about your practice and available procedures within a few minutes. Make sure that all of the content is easy to read and understand — ideally, it should be readable “at a glance”. Update your site or page regularly with fresh content so that existing patients always have a reason to keep up with you. This can prompt a referral, or even encourage another appointment. More >
PracticeDock Rebranded Solutions Make Practice Marketing Simple
Apr 29th
We’re excited to announce that PracticeDock has rebranded its suite of products.
All of our online marketing tools and solutions now have a new look, and you can get started with any and all of our tools within a few clicks.
If you want to give your existing website a makeover, or want a fresh new custom website, take a look at what WebSiteDOCK (formerly FlexMD) can do for you. Our simple solution turns your website into a powerful marketing tool, giving you the freedom to edit pages 24/7 using a simple interface, optimizing all of your pages for search engines using our exclusive SEO Tuner, and providing you with comprehensive reports.
Many of our physicians, dentists and medical practitioners are also taking advantage of CallTrackDOCK (formerly FlexPhonePlus). This call-tracking product helps you train office staff and also tracks which advertising and marketing methods are actually working for you.
When you’re to attract more high quality traffic to your website, we’ve found that many of our clients benefit from a targeted pay-per-click advertising campaign. PPCDock (formerly FlexPPC) will put your practice exactly where prospective clients are searching. This tool allows you to determine which online traffic is converting to leads. It’s one of the most effective online marketing tools available, and will help patients find you within seconds on the major search engines.
EducationDock (formerly FlexContent) is your solution for keeping your site full of high-quality information, and educating patients prior to their consultation or appointment. We have animation libraries for plastic surgeons, dermatologists, orthopedic surgeons, spine surgeons and hair restoration doctors. And, we can customize the videos with your practice logos and colors so it looks professional.
Need more information? Let us help you find the best solution for your practice!
Tips for Maintaining a Professional Blog for Your Practice
Apr 21st
Posting regularly to your practice blog can help keep patients informed about the latest procedures, allow you to share insights about the industry, and help you develop a professional online presence.
If you want to attract high-quality traffic, there are some specific things you can do when creating your blog posts. Here are some essential tips for maintaining a professional blog for your practice:
Start by looking at the traffic logs of your website. You?ll soon discover dozens of keywords or key phrases that people have used to get there. This data can help you create more content based on what people are already searching for. The more content you have in these areas, the better your chances of achieving a higher ranking on the major search engines. Narrow down your list of keywords to about 15 to 20 when you begin blogging, and start writing blog posts around these topics or phrases.
Make sure you narrow down your focus to practice-specific procedures, treatments and services. Write a blog post about just a single procedure or treatment, rather than a general post that features more than a handful of treatments. Narrowing down your focus to a single topic offers SEO benefits, and also makes it easier for the patient to learn something new. More >
Easy Ways to Stay in Touch with Current Patients Online
Apr 14th
Patients undergoing a series of treatments at your practice, or those that have expressed interest in additional procedures, need to be a part of your ongoing marketing campaign.
You’ve worked hard to attract these qualified prospects, and your online marketing strategy can work to retain these patients for months, even years after their first procedure. Staying in touch with your patients is one of the easiest ways to increase your chance of getting a referral — and even booking another treatment.
Since many clients in your patient base are already using online social networking tools, including Facebook and Twitter, establish a presence on these sites to stay connected. When you make it easy for current patients to engage in online conversations with you (or your practice), it becomes that much easier to market new services and promote your practice. Today’s social networking tools allow you to execute pressure-free marketing campaigns — the types of campaigns that can increase your online visibility, educate your patients, and make you an authority in your niche. More >
Six Reasons to Use Twitter to Market Your Practice Online
Apr 7th
Twitter is a micro-blogging tool, one of several social media applications that makes it easier than ever to communicate with prospective patients, other doctors and industry professionals.
The growth of Twitter in the past few years has enabled thousands of businesses to tap into a whole new pool of prospects. When you start using Twitter to market your practice online, you can start attracting a steady stream of new clients and prospects – without paying a penny.
Here are just six reasons to use Twitter to market your practice online:
1. Increase visibility. You may have an attractive practice website, and are posting to a blog on a regular basis, but you can generate even more interest from tech-savvy patients and potential clients with a Twitter presence and profile. Increase your online visibility by setting up a professional Twitter profile, and post updates about your practice’s treatments, industry news, or links to your blog posts so that more patients can find you.
2. Announce special offers and discounts. If you need to generate more business during a slow period, you can send out a Twitter-only special to attract more patients. You can post a special link to an offer page on your website, or introduce a discount code that patients must use when they contact your practice for a consultation. More >
Why Your Practice Needs Custom Website Content
Mar 31st
Your practice’s website is one of the most powerful marketing tools for attracting new patients, showcasing your procedures, and for highlighting your staff’s work and accomplishments.
Updating your website regularly with fresh content will help you maintain the highest possible search engine rankings, making it easier for prospective patients to find you.
In addition to regular updates, it’s important to supply your website with content that contains targeted keywords, and is completely customized for your practice.
Avoid using generic content or adding articles that have been ‘lifted’ from another site, because these strategies can prevent you from getting your site indexed on the major search engines. Today’s patient is looking for fresh information and wants to be educated about your specific practice, procedures and techniques.
If you don’t have the resources to create this unique content yourself, consider outsourcing the project to a professional content provider. More >
Key Benefits of Blogging to Market Your Practice
Mar 29th
After you’ve set up an attractive website to promote your practice, procedures and services, attracting and retaining website visitors can help you maintain a steady stream of clients. One of the best ways to attract more leads to your practice is to set up a blog, and you don’t need to learn any complicated programs or install software to get started.
When marketing your practice online, consider the following benefits of blogging:
1. Improves search engine rankings. Updating your site regularly with blog content not only keeps current and prospective patients interested in your practice, but also helps you achieve higher search engine rankings for certain keywords. The major search engines are looking to index sites that have fresh content and are updated regularly. Adding new blog posts to your site helps you gain a significant advantage over your competitors for certain keywords and topics.
2. Direct traffic from blog searches. When prospective patients perform basic keyword searches in blog search engines – including Google Blog search – your blog and site can be at the top of search results. This makes it easier to attract more quality traffic to your site and may generate more leads. More >
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