Attracting more traffic to your website doesn’t always translate into booking more appointments for consultations.

Many plastic surgeons, dentists, chiropractors and medical professionals with beautiful websites and profile pages find that they are generating lots of traffic, but can’t seem to get their visitors to submit contact information for an appointment.

First impressions are essential for converting traffic into patients, and there are several things you can do to make the patient feel confident that you are the doctor of medical professional they should seek treatment from.

Here are just three things you can do to increase patient conversions online:

1. Make sure your contact information is visible on every page. Put your phone number, e-mail address or a contact form within easy reach so that patients who are ready to make that consultation appointment can do so within seconds. Patients who need to “dig” for this information may simply get fed up and leave the site. Make it as easy as possible for the patient to get in touch with you.

2. Provide educational content for patients who are doing research. Establish yourself as an authority in your niche and build confidence in the patient by providing articles or blog posts that describe various treatments you offer. This type of content can help develop trust and make you stand apart from your competitors.

3. Offer discounts and special offers regularly. Prospective patients who are still deciding whether or not to pursue treatment because of the price may be more interested in your services when there is a discount or special offer available. Take the time to come up with several different offers that you rotate throughout the year so that patients will choose you over a competitor when making their final decision.